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Is there such a thing as pure marketing theory/model, or are most of it just taken from a general strategic management theory (e.g. SWOT, PESTEL, BCG-matrix, Porter's Five Forces, balanced scorecard, Ansoff
Is there such a thing as pure marketing theory/model, or are most of it just taken from a general strategic management theory (e.g. SWOT, PESTEL, BCG-matrix, Porter's Five Forces, balanced scorecard, Ansoff
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Idea selection of new service for courier business: The opportunity of data analytics - J Jintana, A Sopadang, S Ramingwong, 2021
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